Signs Along the Road

Posted   by & filed under Behavior Change, Cultural Change.

“Los arboles purifican al aire,” said the standard brown road sign on the side of the Pan American Highway heading south into Quito. We passed it so quickly I wasn’t sure what I’d seen. Share


Posted   by & filed under Behavior Change, Cultural Change, Key Concepts & Conversations.

Don Whaley invented the “self-flipper.”  Dick Malott described this as a large rubber band worn loosely on the wrist to flick yourself every time you do some behavior you’re trying to change.  Whaley also invented a variable-time beeper to increase self-awareness. Randomly, the beeper would beep. If the wearer then immediately wrote down whatever they… Read more »