In an uncertain age where nothing is sacred, costs of responsibly demonstrating results can simply be weighed against the costs of not doing so.
No less than three online surveys popped into my inbox last week just as I put finishing touches on a survey for a client. Curious about the coincidence, I opened them. The first was from a well-established museum. The second, from the national bank with which I’ve had a love/hate relationship for many years. The… Read more »